Quick lift for culture with digital displays

Avanza has improved its internal communication and strengthened its corporate culture with the help of digital displays. The displays are seen by 400 employees daily and spread information, creating a sense of we-ness and making the office more lively. 

This is what Avanza has achieved:

• A modern and engaging communication channel

• Stronger community among employees

• Smoother flow of information throughout the office

The displays have become part of everyday life

At Avanza, the displays are not just decorative. They are part of the daily flow and are used to talk with colleagues, not to them. Everything from weekly activities to stock listings, countdowns to events, and videos from the organization is shown here.

The screen in the kitchen stands out a bit more. It is a massive 85-inch screen that is clearly visible where employees meet every day. The messages change: Sometimes it's an encouraging Monday greeting, other times a countdown to an upcoming lecture week.

– I try to keep the screen lively. It is a part of everyday life here and makes employees talk, says Thomas Blomquist, internal communicator at Avanza.

Not just information, but also culture

Every day around 400 people work at Avanza's office. This makes it especially important to find ways to both inform about what is happening and at the same time build a strong culture and sense of we-ness.

Thomas Blomquist, who is responsible for the content on the displays, sees it as a tool to create just that. For him, it is not just about spreading information but about showing that something is happening and getting as many people as possible involved in different activities.

The displays show everything from Avanza's stock price to pictures from the padel tournament or countdowns to internal events like "True Crime Avanza week." All content is produced in-house, making it feel both personal and authentic.

– Some call them "cozy screens." It's a fun term, and it shows that the displays make a difference. The displays should create a feeling, not just show information, says Thomas.

Digital signage that modernizes the office

When Avanza renovated its office in 2019, they took the opportunity to rethink how they work with visual communication. At the same time, they chose to change their digital signage provider. The choice fell on PLAYipp, a solution that felt both more flexible and functional, which suited Avanza's way of working much better.

– PLAYipp's solution includes more "out of the box"; it includes a lot of functionality without additional cost, says Thomas.

Already in the entrance, both employees and visitors are greeted by large screens with moving content. This could be films from events, awards, advertising messages, or material that reflects the feeling of the brand.

– We don't want to feel like a traditional large bank. It should feel modern and a bit fun and techy right from the entrance.

More displays on the way

Right now, Avanza is renovating again, and at the same time, Thomas is planning to take the next step with digital signage. They are now looking to install screens in the elevator lobbies to display current information and create a better overview. The goal is to make the office even more connected, accessible, and easy to navigate.

– We have a lot going on. I envision the displays becoming more important in the future, and I would like to spend even more time on them, concludes Thomas.